Social Marketing and Communications Research

CATALYST evaluators have expertise in a variety of research applications, including:

Formative Research for Program Development
Behavioral Intervention Research
Social Marketing and Communications Research
Health Services Research
Demographic Research
Program Monitoring
South-to-South Collaboration
Technical Assistance


Some recent examples of our work include:

The Formulation of Sexual and Reproductive Health Behavior among Young Men in Bangladesh

Improving the Adoption of Integral Postabortion Care (PAC) Services

South-to-South Collaboration
Colombia Health Sector Reform Case Study


Many different types of applied research are needed to support social marketing and communications research, in order to ensure that marketing decisions are empirically based. CATALYST's evaluators and behavior change/communication experts conduct formative research, concept/message testing and monitoring and evaluation research to design and improve social marketing and communication programs.